Forbes published a report today. According to the article, Apple has been promoting third-party apps on social media and other platforms to encourage in-app sales. According to the source, Apple’s goal is to attract traffic to the App Store rather than the developer’s website, so that people pay subscriptions as in-app purchases, giving Apple a 15% or 30% cut. Following the outcry from this revelation, Apple admitted that it is running these ads, but that the motivation isn’t sinister.